Brand kit

Alis Exchange

29 assets · Curated by Point A

Primary · SVG

Variant

Transparent

Format

Download

The lockup

Suggested

The full lockup is Alis Exchange's primary signature. Lead with it wherever space allows; use the mark on its own only where space is tight.

LogoPrimary signature — marketing, documents, and anywhere the brand introduces itself.

On dark surfacesUse the dark-mode version so the logo keeps its contrast.

Variations and files

Every approved version of the logo. Pick a variant, background, and format on each card, then copy the SVG or download the file.

Favicon

Variant

Transparent

Format

200x200 · SVG · 2.6 KB

Logo

Variant

Transparent

Format

472x210 · SVG · 13.2 KB

Wordmark

Variant

Transparent

Format

500x241 · SVG · 10.8 KB

Logo and colour

Client guideline

Use full-colour on light backgrounds; mono light on dark backgrounds.

CyanLight logo · 6.7:1 AA

PetrolLight logo · 13.1:1 AAA

Deep TealLight logo · 6.3:1 AA

Ultra VioletLight logo · 8.3:1 AAA

Alis RedDark logo · 5.0:1 AA

Light GreyDark logo · 18.4:1 AAA

WhiteDark logo · 21.0:1 AAA

BlackLight logo · 21.0:1 AAA

Light GreenDark logo · 15.4:1 AAA

Green (Success)Dark logo · 7.6:1 AAA

Amber (Warning)Dark logo · 12.9:1 AAA

Deep Purple (AI Feature)Light logo · 10.7:1 AAA

Grey (Disabled)Dark logo · 7.8:1 AAA

Primary (Information)Light logo · 6.7:1 AA

Red (Error)Light logo · 6.5:1 AA

Clear space and minimum size

Client guideline

Give the logo room. Nothing — text, imagery, or the edge of the frame — should enter the clear-space zone.

x = height of the mark

Clear space: Maintain clear space equal to the height of the mark on all sides.
Minimum size: Minimum width 120px for digital; 25mm for print.
Placement: Prefer horizontal lockup; centre when standalone.

Usage

Client guideline

Never redraw, recolour, or re-space the logo. When in doubt, use the primary version on a plain surface.

Use on plain backgrounds with adequate clear space. Prefer the full wordmark where space allows.

Don't

Do not stretch, rotate, recolour, add effects, or place on busy imagery without a solid backing.

File formats: SVG (preferred), PNG with transparency, EPS for print.
Naming: {client}-logo-{variant}.{ext}

36 logo filesSVG for web and print · PNG for documents and slides

Colour

Click any value to copy it.

Colour Usage Notes

Core colours carry the brand: Cyan, Petrol, Deep Teal and Ultra Violet lead; Alis Red is the accent. Auxiliary colours are functional: Success, Warning, AI Feature, Disabled, Information and Error. Use them for status, not decoration. Gradient 1: Cyan #006383 to Ultra Violet #584287, linear 135°. Gradient 2: Petrol #27323A to Ultra Violet #584287, linear 135°. Gradient 3: Ultra Violet #584287 to Deep Teal #006B70, linear 90°. Gradient 4: Deep Teal #006B70 to Light Green #C5E4CE, linear 135°. In the deck template, Light Green slides and notes are build guidance. Delete them once the presentation is populated.

Cyan

RGB 0, 99, 131#006383PrimaryPrimary brand colour. Also the Information status colour.

Petrol

RGB 39, 50, 58#27323APrimaryDark base for backgrounds, headlines and body text.

Deep Teal

RGB 0, 107, 112#006B70SecondarySupporting brand colour and gradient partner to Ultra Violet and Light Green.

Ultra Violet

RGB 88, 66, 135#584287SecondarySupporting brand colour; the shared end point of the Cyan and Petrol gradients.

Alis Red

RGB 240, 34, 34#F02222AccentBrand accent. Use sparingly for emphasis.

Light Grey

RGB 240, 240, 240#F0F0F0NeutralLight backgrounds and panels.

White

RGB 255, 255, 255#FFFFFFNeutralBackgrounds and text on dark colours.

Black

RGB 0, 0, 0#000000NeutralCore neutral.

Light Green

RGB 197, 228, 206#C5E4CEBackgroundSoft supporting surface; the end point of the Deep Teal gradient.

Green (Success)

RGB 76, 175, 80#4CAF50SuccessSuccess states.

Amber (Warning)

RGB 255, 193, 7#FFC107WarningWarning states.

Deep Purple (AI Feature)

RGB 71, 48, 120#473078AI FeatureMarks AI features.

Grey (Disabled)

RGB 158, 158, 158#9E9E9EDisabledDisabled states.

Primary (Information)

RGB 0, 99, 131#006383InformationInformation states. Same value as Cyan.

Red (Error)

RGB 186, 26, 26#BA1A1AErrorError states.

Typography

Nunito Sans

Heading

Intelligence without structure is costly chaos.

RegularDownload

External source

Type hierarchy

One family, three roles.

Correct usage: Lead titles: Nunito Sans Bold. Subtitles: Nunito Sans Medium or Semi-Bold. Body copy: Nunito Sans Normal (Regular).